GLODEM-IR Seminar - Professor Peter Williamson

Author: CASE




MONDAY, December 2, 2013


Speaker  : Professor Peter Williamson- University of Cambridge

Title        : Re-Evaluating the Competitive Advantage of Emerging Market Multinationals

Time       : 16:45 – 18:15

Place      : CAS Z-25

Abstract: Until recently many researchers and commentators have assumed that the success of firms going global from emerging economies (EMNEs) was simply explained by their fortuitous access to “country specific advantages” (CSAs). But there is growing evidence that EMNEs are drawing competitive strength from new and non-traditional “firm specific advantages” (FSAs) that they have built as they mature. This seminar will examine three mechanisms by which EMNEs are developing FSAs: through innovation; by the use of M&A to access new capabilities that can be combined with existing resources to create new FSAs; and by developing novel ways of configuring their international value chains and managing foreign subsidiaries. The experience of EMNEs from Brazil, Russia, India and China will be compared and contrasted. This enables us to open up a discussion of whether these patterns are likely to be repeated for EMNEs from other emerging markets (such as Turkey) as well as whether (and, if so how) we need to adjust accepted theories of internationalisation to accommodate the evolution of competitive advantage within EMNEs.

Bio: Peter Williamson is Professor of International Management at the University of Cambridge Judge Business School and Fellow of Jesus College Cambridge. He holds has a PhD in Business Economics from Harvard University. Peter has worked with companies in China since 1983 and is co-author of Dragons at Your Door: How Chinese cost innovation is disrupting global competition and lead editor of The Competitive Advantage of Emerging Multinationals (Cambridge University Press, 2013). He has held professorships at London Business School, Harvard Business School, INSEAD and Cheung Kong Graduate School of Business. He also serves as non-executive director of companies spanning financial services through to green energy